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Every day, over a billion business calls are made, yet 60 percent go unanswered. Human-led calling is expensive, limited in scale, and the AI solutions available today are costly to set up and run.

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Pluto changes this with a voice AI that is 35 percent more cost effective, available 24/7 for both inbound and outbound calls, and able to handle up to 10,000 calls a day. It supports 100 concurrent conversations across 100+ languages, with no setup costs. Using a drag-and-drop builder and 100+ integrations, businesses can deploy Pluto in less than ten minutes.

Global Call Matrix

Metric2023-2025 Global EstimateU.S.IndiaEurope
Total voice calls made daily (all)~13.5B calls/day~2.9B/day~8-9B/daySeveral B/day (e.g., DE ~0.85B/day, UK ~0.64B/day)
Business voice calls daily>1B/day~270M/day ( ~100B/year)Hundreds of M/dayHundreds of M/day
Incoming business calls daily~65% of business calls (~650M/day)~175M/day~65% of India’s business calls~65% ratio
Outgoing business calls daily~35% of business calls (~350M/day)~95M/dayHigh outbound (93% spam/telemarketing)~35% ratio
Number of call centers~165,000+~32,000~2,300+Tens of thousands across EU
Number of call center employees~18M~3M1M+Several M across EU
Cost of running call center (OpEx)60-75% labor; 15-25% tech$50-60K/agent/year$12-30K/agent/year$40-55K/agent/year
Cost of voice calling (telco)0.020.02-0.10/min outbound avg0.020.02-0.05/min< $0.01/min (unlimited plans)0.020.02-0.05/min
Blended cost per call2.702.70-5.60 per handled callSimilar; higher for complexLower end (offshore)Similar to U.S.
CapEx to set up large call center11-5M+ (facilities & equipment)Higher endLower endMid-high
OpEx for large call centerTens of M/year (500 seats)~$25-30M/year (500 agents)< $10M/year (500 agents)$20M+/year
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